Business Digest 15112022
On BU$I₦£$$ DIG£$T this morning, November 15, 2022
BUSINESS CONSISTENCY or CONSISTENCY IN BUSINESS.
Earlier in the week, I spoke on the above subject matter to a group of Business Women who probably needed some words of encouragement.
These two quotes below were the focus of my discussion with them
- “Any rich person you see today has been consistently selling something.”- Dr.E.I Shaibu
- “If you want to be rich in life you must be consistently selling something”- Dr. E.I Shaibu
Whatever you are selling therefore, MUST sufficiently address the pain point of the customer.
Be it a product or service, it MUST be seen, touched or felt to meet the need of the person who is willing to exchange for a money consideration called PRICE.
Business Digest as a broadcast has been meeting the information, education and enlightenment need for many readers since February 2012 and have served as my go-to-market strategy for my Management Consultancy Business.
Now that it is in a book, I go to speaking engagements with my books and at least I must get a buyer or two. I carry my market on my head shamelessly.
“If you know you have a solution that will benefit the world, you have to be shameless about sharing it to the world.” Emeka Nobis
Sadly many who desire riches and wealth aren’t ready to put in the work yet.
“Carry you market for your head” long enough for people to know you with it.
To be known for something, you need to do it the same way enough times for people to notice. People trust businesses that prove themselves to be reliable. Consistency improves customer retention. A person must take an action many times to experience real growth and real movement. Malcolm Gladwell says it takes 10,000 hours of practice to be great at something. Can you imagine having 10,000 hours to spend on one activity?
Be not weary in well doing can be applicable to the positive efforts you put in your business. And like Dr. John C. Maxwell puts it “If you are consistently good, you compound goodness, meaning, consistency compounds”
Business Digest….your indispensable daily business companion.
Yours-In-Entrepreneurship
Dr. Emmanuel Idenyi Shaibu
animn, ace, f.hcd, f.dss, m.frcn, fimc, cmc, cms, FAiPA, DPA, FCCFE
The Millennium Entrepreneur!
MakingAMarkGlobally