Business Digest September 15, 2025

#BusinessDigestWithDrEIS

On BU$I₦£$$ DIG£$T this morning, September 15, 2025
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“`WHAT IS YOUR GO-TO-MARKET STRATEGY?“`

Is it a product or a service?

Marketing is not outdated. It remains so valid that it keeps evolving.

In 2022, precisely, an Abuja based Business Consultant came up with the cliché that “Marketing is outdated” and tried so unconventionally to convince so many people. How wrong he was then? Months later, he retracted his statement and was now doing marketing aggressively for his own business till date. He saw the light again, and was only trying to use semantics to capture his audience.

FIND A WAY TO MARKET WHAT YOU DO, IT CAN’T POSSIBLY BE REPLACED!!

Marketing is at the core of any business growth and success.

“It is not the friendly that gets patronised, it is the persistent.”- TadeCash

How persistent are you with your marketing efforts, plans and dynamics?

A city set on a hill can not be hidden, go tell it on the mountain, don’t rest, dont relent, don’t relax until sales take place.

“If you are terrified to sell, you will die in quiet and broke dignity”- Emeka Nobis

“Marketing open the doors, creates awareness and availability, but selling and sales close the deals.”-Dr. E.I.S

People should wake up daily and intermittently to interfacing with what you do by offering solutions.

That consistent persistence is what gets rewarded in the final analysis.

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Yours-In-Entrepreneurship
*_Dr. Emmanuel Idenyi Shaibu_*
_animn, ace, f.hcd, f.dss, m.frcn, fimc, cmc, cms, FAiPA, DPA, FCCFI, FCALM-UK, CCFIP, CNA_
The Millennium Entrepreneur!
*MakingAMarkGlobally*